Shop by Hold Strength
Extra Strong Hold
Maximum control for pompadours, spikes, and gravity-defying styles that last all day without touch-ups.
Strong Hold
Reliable hold for slick-backs, structured parts, and styles that need to stay in place through busy days.
Medium Hold
The everyday sweet spot—enough control for polished looks while remaining easy to restyle on the go.
Light Hold
Subtle control and added volume for natural, relaxed styles that move with you.
Shop by Finish Type
Shop by Hair Type
Fine & Thin Hair
Lightweight formulas that add volume and body without weighing down delicate strands.
Curly & Wavy Hair
Curl-enhancing gels that define patterns, reduce frizz, and maintain bounce.
Thick & Coarse Hair
Heavy-duty gels with strong hold polymers to tame and shape dense, resistant hair.
Natural & Organic
Plant-based, chemical-free gels for the health-conscious man. Clean ingredients, zero compromise.
How to Pick the Right Category for You
Choosing the right category starts with understanding your hair. Consider its thickness, texture, and natural tendency—does it lie flat or stand up? Do you fight frizz or lack volume? Your answers determine the ideal hold level and finish type.
If you are unsure, a medium hold gel with a low-sheen finish is the most versatile starting point. It works across most hair types and styles, and you can adjust from there. Men with fine hair should explore our light hold category, while those with thick or curly hair will find strong hold and curl-specific products more effective.
Finish type is a personal preference. High shine creates a polished, dressed-up look, while matte finishes suit casual, everyday wear. Many men keep one of each in their grooming kit to match the occasion. Browse each category above to explore the products we recommend for each type.